Top Regional Brands ifood, Mercado Libre, Netshoes and Privalia already running commercial customer engagement campaigns with Datami Platform
Madrid, London: February 13th, 2016 – Global telecommunications company Telefónica and sponsored data specialist Datami today announced a strategic partnership that sees it join the select group of world class companies working with the Group to commercialize brand-sponsored mobile data across the entire Telefónica footprint.
Top regional brands ifood, Mercado Libre, Netshoes and Privalia are already running sponsored data campaigns with Telefónica, which first deployed the Datami platform in Brazil in August of 2016. The platform is now commercially active in nine countries including use cases that span sponsored data apps/web, sponsored data video and call-to-action data rewards.
One of the largest Telecommunications companies in the world, with a presence in 21 countries, Telefonica plans to roll the Datami platform out to further territories during 2017.