Rexona wanted to raise awareness of their new anti-perspirant, Rexona Clinical. They were hoping to target female runners in four Colombian cities.
We tailored a bespoke audience for Rexona, aimed at women aged 18-39 who lived or worked near a Rexona Clinical stockist. And we used geo-targeting to check they often spent time in parks popular with runners.
For maximum reach, we sent them text messages that could be opened on any phone. And we timed those messages to go out on days of the week when the parks, and the stockists, were busiest.
A very impressive list in awareness:
- 67% increase among Rexona users
- 53% incremental brand awareness among users of rival brands
- 54% of responders said they bought Rexona Clinical after seeing our message.
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