NBC Universal was premiering a new TV show, Stalker.
They asked us to help them attract as many viewers as possible.
We used contextual messaging to send almost 300,000 messages to their target audience. And we split it across two bursts, on the days leading up to the show.
Thousands tuned in to catch the Stalker premiere:
- 71% incremental awareness
- 29% of people who only heard about the show from our message either watched it, or intended to do so.
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