The Challenge

Heineken beer wanted to get closer to their customers.

They asked how we could help them build deeper relationships.

Our Solution

We suggested a message-based promotion, offering people the chance to win a holiday by registering codes printed under Heineken bottle tops.

Using contextual messaging, we sent location-based communications to people near bars and supermarkets on Thursdays, Fridays and Saturdays. By entering their code, people were opening a new communication channel between them and the brand.


Heineken now have direct connections with thousands of drinkers:

  • 23% of people clicked through
  • 12% registered to win.

Return on investment

of people clicked through
registered to win

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