Healthcare provider EMI wanted to win more customers. They were thinking of running a one-off promotion, asking people to register interest.
We tailored a bespoke audience segment, made up of 50,000 affluent urbanites.
And we sent each of them an interactive message. Inviting them to contact EMI.
EMI were delighted with how this worked for them:
- 100% message open-rate
- 12% clickthrough, to find out more
- Of those, a further 15% asked for an EMI consultation.
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