Bradesco asked us if we could help more of their customers make the move online.
We know that data browsing costs are a big barrier to mobile use. People don’t want to eat up their precious data downloading banking apps or surfing banking sites.
So we helped Bradesco give their customers sponsored data. That made it free for people to download and use the mobile app, wherever they were.
- 117% increase in mobile banking
- 11 million downloads from the Google Play store
- A 300% return on investment.
Latest mobile trends and innovation from the Telefonica Think Big Blog