Coinciding with “Black Friday, Netshoes launched, with Vivo, the ability to access the App and its website, without incurring an expense in the customers’ monthly fee.
Netshoes wanted to make it easier for their customers to buy their products on mobile.
Using Sponsored Data, Netshoes enabled mobile shoppers to access their mobile app & mobile store without having to use any of their mobile data.
Netshoes launched the campaign on key cyber shopping day ‘Black Friday”
- 60% increased sales conversion rate
- 54% increased revenue
- 60% increased transactions
- 80% increased average time spent on App & Mobile
Latest mobile trends and innovation from the Telefonica Think Big Blog