The objective

Promote Benetton Fragrance in a specific location:
shopping centers in Colombian cities

Audience: Adults, 25-49 years

Platform: iOS and Android devices

Ad Format: Video

Our Solution

The initial pool of available video inventory was limited because of the specific geographic targeting required

We suggest running the campaign without geographic targeting for a few days to identify where we were getting the most available traffic We’ve adjusted our bid strategies to identify the top performing placements and get the highest CTR

In general, we have achieved high daily volumes to deliver the campaign


We have achieved an average CTR of 12.9% over the course of this 10-day campaign
We deliver more than 1 million impressions to the target audience.

The customer was impressed with the scope of the campaign: this was the first time they attempted to use geographic segmentation.


Return on investment

avarage click through rate
impressions to the target audience

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