The brand wanted to have more customer engagement.
Compared to YouTube and Facebook campaigns, Data Rewards had*:
- 57.8 pt increase in brandlift
- 7 pt increase in purchase intent
(30% play rate and 81% video completions)
(*)Company has run this campaign in parallel at Telefònica, Youtube & Facebook. Measurement of brandlift and purchase intent has been done by the independent research institute, Millward Brown.
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