The Challenge

The brand wanted to have more customer engagement.

The solution

anonimusResults

Compared to YouTube and Facebook campaigns, Data Rewards had*:

  • 57.8 pt increase in brandlift
  • 7 pt increase in purchase intent

(30% play rate and 81% video completions)

(*)Company has run this campaign in parallel at Telefònica, Youtube & Facebook. Measurement of brandlift and purchase intent has been done by the independent research institute, Millward Brown.

Return on investment

0
points
increase in purchase intent
0
%
increased in brandlift

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