Effective advertising has always been close to people’s lives. Today, mobile is the most immediate, intimate media channel in people’s lives. At Telefonica, we enable brands to get closer to the moments that matter to people. Click here and discover the presentation which Charlie Hunter-Schyff and Filipi Gustavo Abrão did on the Festival of Media.
Simon Bayley (CEO de Axonix) presented on the Festival of Media a short introduction of mobile programmatic buying and how it can be used in Latin America. Click here to see his presentation “The value of data on mobile display advertising in Latin America.