Data Rewards makes mobile customers happy in their hour of need and more open to engage with the brand picking up the tab on those precious extra megabytes
The practice by smartphone users of deferring consumption of rich content until such a time they can get onto a WiFi network has become a commonly known and accepted practice. Savvy users do it to save the megabytes in their plan be it down to data hogging apps or content where the data consumption is unknown – that is no big secret. But what happens when a user has exhausted all avenues for data preservation and reaches their data cap? Traditionally there were two choices – you basically had to suck it up and wait until the start of the new data plan or you stumped up the cash for a top up. Neither proposition proved too popular.
Enter an unlikely saviour – the advertising industry.