Axonix has been ranked 3rd in the latest Pixalate rankings on the Mobile Seller Trust Index, ahead of Google, Mopub, Appnexus and other big industry players. Launched by Telefónica in 2014, Axonix uses data to create tailored audiences for customers looking to buy online mobile advertising space. It’s verified, anonymised data automatically delivers the right mobile audience at the right time for advertisers.
Pixalate rankings are an independent monthly report that globally assess the digital programmatic advertising ecosystem and are made available to all programmatic customers. They measure and monitor all advertising supply by benchmarking its quality and transparency. Pixalate’s overall aim is to provide insight into the quality of sellers to customers, to aid their purchasing decisions.
Simon Bailey, CEO of Axonix said “To end the year number three in the Pixalate rankings, beating some of the biggest programmatic advertising companies in the world, is a fantastic endorsement of all the hard work the Axonix team have put it. At a time when there is such a spotlight on the consumer advertising experience, especially on mobile phones, it is great that we are being recognised for having the best and most trusted mobile inventory globally.”
Programmatic buying quite simply means ‘automatic’ and refers to any online advertising space bought automatically on a web page, through either bidding for the space or buying it directly. However, in the ecosystem there are malicious apps and websites where advertising appears, which brands obviously want to avoid. Being ranked in the top 3 means that Axonix is a highly trusted supplier, and this third party verification of the Axonix exchange will further drive Axonix’s position in the market, from both a media and data perspective.
To assure customer trust, Axonix constantly assesses and investigates the supply of mobile advertising space in its open exchange, blocking and removing suspicious requests from publishers. Through proactive account management and continual data analysis they actively ‘purify’ the supply of more than 120 billion advertising requests a month, across over 200 countries to meet the actual needs and requirements of their customers. As we listen and learn of the requirements from their customers, we are able to continually assess the live market conditions, facilitate the exchange and move quickly to address suspicious activity and supply.
Take a look at the Axonix website to find out more http://axonix.com/insights/