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Daily Archives: February 23, 2017

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Telefonica sees partnerships as key to accelerating growth in its advertising business

Telefonica wants to become a force in the $100bn mobile advertising market, and while it has not ruled out acquiring adtech in the future, it has talked up the importance of leveraging the richness of its first party data via partnerships. It might sound counterintuitive for a business to rule out growing the number of…

February 23, 2017Brand Sponsored Data, Data rewards, DigitalBy Beatriz Sánchez
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